The latest insightful and inspirational title from Jennings (Think Big, ACT Small) again demonstrates potential profitability in contrary concepts.

Offering engaging case studies of nine of the country's best performing (if unfamiliar) businesses, Jennings identifies 10 practices they all have in common, which, he argues, catapulted them into the rarefied category of increasing profits and revenue by 10% or more for at least 10 consecutive years. They cut across a wide spectrum of enterprises, but all, according to Jennings, have "nailed the fundamentals ."

Ten bullet-pointed and chart-summarized chapters with prescriptive titles present the basics that these prosperous business have mastered and asserts that others who apply the principles will also fatten their bottom lines. In breezy prose with plenty of anecdotes from CEO and worker interviews, Jennings argues that regardless of how big a company becomes, acting big and ignoring the needs of employees, merchants and customers always leads to lost profit. Concluding sections offer business self- evaluation materials, fascinating background on research methodologies and more data; the whole will not disappoint Jennings's fans. Agent, Alan Nevins.